Simplicity is Championed in Logo Design
KISS is an acronym for “Keep it simple, stupid” as a design principle noted by the U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than […]
Taphouse Graphics, a Jacksonville Beach, FL based design studio, builds brands that are more intelligible, more lovable and more valuable. Our time-tested process and unconventional methods reveal invaluable insights about organizations of all sizes. We exploit these insights to create a compelling design and a cohesive experience through print and digital touchpoints.
Understanding where you are and defining your future
Expressing your identity and unleashing the force of emotion
Getting the word out and creating a lasting impression
Taphouse Graphics is an award-winning design studio, a collective force of individuals passionate about branding and committed to creating persuasive design built on research and insight. But, more importantly, we aim to inspire your customers, energize your employees, and boost your revenue.
Since 2009, Taphouse Graphics’ unconventional strategic and creative approaches have brought great value to organizations of all types and sizes. From start-ups that need an edge in the cluttered marketplace, to established organizations looking for transformative rebranding, success is achieved through collaboration and strategy-infused compelling design.
Taphouse Graphics is located in Jacksonville Beach, Florida—but that’s not where we grew up. We created this business nearly a decade ago in San Clemente, California. With a desire to be closer to family and a client base burgeoning on the East Coast, we were looking for the perfect American city to grow our family and our business. We found it all in the City of Jacksonville. This gives us a unique outlook because we have a local connection with a national perspective.
Jacksonville has always been a favorite place to visit—now we’re proud to call it home.
All design is intended to influence behavior or perception. We start with your business goals in mind, and build solutions optimized to accomplish them as effectively as possible.
We're located in Jacksonville Beach, FL but we work with businesses around the world. We believe in building long term relationships with our clients by offering imaginative design that is evocative, memorable and advances an overall brand strategy.
Will is an expert in fusing sound strategic thinking with design applications to achieve business objectives. There isn't a creative mind more adept at crafting the right design solution while also helping to define and refine a successful brand strategy. On top of his talent, experience, and natural instincts for effective visual communication, he's also just one of the most fun people you could ever work with.
I've worked with Will on a variety of projects over the years. He helped develop my original brand and then helped evolve it further as my business model changed. He has taught workshops for my business boot camps and we have collaborated on joint projects together as well. I can always trust him to be a solid sounding board when preparing to pitch for new business. Will has a tremendous gift for uncovering the essence of the brand and bringing it to life. He is creative and strategic and most of all one of the best humans on the planet. I highly recommend him for any marketing and branding project!
I’ve had the pleasure of working with Will for several years. He’s a one-of-a-kind designer that constantly pushes the creative envelope to excede client expectations. He’s detailed, creative, reliable, and a great team player! Will is quick to take on short deadlines and manages multiple overlapping projects with ease. Not only that, Will’s easy going attitude, great personality, and positive energy make him a delight to work with!
Will Shaw and Taphouse Graphics have been an invaluable resource in helping us define, create and maintain a brand that fits. It sounds simple, but it is incredibly important to a growing business. Will has been a true partner in helping North Bay Aviation achieve our vision.
Will is very detail-oriented and produced great results for.....ah, what a bunch of canned b.s. that sounds like! On the real, Will is seriously a creative genius and one-man powerhouse that turned an idea and a passion into an award winning design firm. He's an artist at heart who's able to translate an artistic vision into a brand identity that real people can connect to. He may not be on Madison Avenue or L.A., but thank God! His independence has allowed him to escape group-think and truly think OTB (out of the box)! Working with Will was like working with Donny Deutsch before he became, well, Donny Deutsch. I can't wait to work with him again....very soon!
As I was starting my own business I was lucky enough to find Will. He helped me with the graphic design of my logo for my cards and stationery. I couldn't have done it without him. He was punctual and professional and great to work with. I highly recommend him if you are looking for a creative partner for any graphic needs you may have.
I contacted Will at Taphouse Graphics in regards to a logo I needed for one of my celebrity golf events. He hit it out of the park... I was so happy with the service that I inquired about their other services, as I had another project coming up quickly. Taphouse literally took a running concept and turned it into a reality with a new logo, website, collateral design... THE WORKS. Couldn't have done it without Will and the team at Taphouse Graphics.
We deliver fresh insights for today’s global brands on topics of brand strategy, design and customer experience