Brandjacking is one of the biggest social media problems that modern brands face. This term, which combines “branding” with “hijacking” is when a company or individual purposefully assumes the identity of another brand in order to exploit or undermine them.

While brandjacking can severely damage your brand’s reputation, it’s also easy to defend against as long as you’re prepared. To make sure this never happens to your brand, here’s an explanation of what brandjacking really is as well as what your brand can do to prevent it.

Customers and activists are typically the source of brandjacking, and this usually occurs if they want to draw attention to a brand’s corporate practices in order to influence some sort of change.

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